I recently had the privilege of spending a week in the Czech Republic working on a market research and strategy project for a very large multinational company within our industry. The work was definitely very interesting and rewarding but so was the opportunity to experience “life” in a former communist country. This was not the first such experience – Hungary, Russia, China, and East Germany have been prior business stops. But unlike the countries just mentioned, the Czech Republic has a unique “charm” and sophistication associated with it. The country has a thriving food services industry. And a thriving micro-brewing industry! The restaurants and food that we experienced were exceptional. And so was the beer. Not being a beer drinker at all, I was “forced” into having a glass of freshly brewed beer from an 800 year-old micro-brewery in a city approximately 100 kilometers east of Prague. Given my very limited experience with beer, I will have to admit that it was very good. And, I might add, the owner of the establishment was very proud to announce that on the previous day one of his beers had won a national contest in the Czech Republic. Indeed, a great honour given that the country is purported to have close to 300 breweries to service a population of approximately 10 million people. No wonder the Czech Republic takes the grand prize of having the highest per capita consumption of beer in the world.
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